August 2009
84 posts
“Traditional agencies tend to see themselves as guardians of the brand, while...”
– “In the old world, agencies were way out in front of clients,” Mary Beth West, chief marketing officer at Kraft Foods, said. “Now clients are ahead of the agencies – and the consumer is ahead of all of us.” FT.com (via somethingchanged)
“Science was my favourite subject, especially the Old Testament.”
– Kenneth, 30 Rock
5 tags
Stark realisation: I no longer depend on Google to...
Today I had a stark realisation: I no longer depend on Google to find stuff. I still use it to locate things: e.g. “find me the Wikipedia page on Ted Kennedy’s acquatic activities”. But I rarely - if ever - use it to find businesses, places to visit, interesting blogs, etc.
The difference between finding something and locating something might seem mere semantics, but it is...
Twitter vs Facebook: Who's got the most... →
2 tags
“Imagining the possibilities here is one of the reasons Bai Yalin drove an hour...”
– From this bizarre Gawker post about how Ikea has become the Disney World of China - a fun-filled destination for the whole family.
How anyone could voluntarily submit themselves to Ikea’s migraine-inducing experience is beyond my comprehension.
Vanity Fair's Summer Cocktail Recipe
somethingchanged:
1 1/2 oz. Bombay Sapphire Gin 3/4 oz. fresh lemon juice 1/2 oz. lavender syrup 3 fresh, muddled strawberries 3 oz. club soda 1 lemon wedge 1 strawberry slice
Squeeze half a lemon into a Collins glass, add lavender syrup, and gin. Stir and fill with ice. Top with club soda, and garnish with a lemon wedge and a strawberry slice. Via Vanity Fair.
“Berlusconi To Sue Every European Newspaper He Doesn’t Own”
– Awesome Gawker headline.
“One of the world’s largest, most heavily leveraged hedge funds, Iceland,...”
– via Dealbreaker
“I hope one day a politician does something stupid near a gate. Then we can have...”
– Me
“Marketing and the bureaucratization of design approval are the big enemies of...”
– Edward Tufte, quoted on the Futurelab blog.
2 tags
Now and then: How film titles have evolved →
Does the world need digital strategists? » House... →
rickwebb:
Noah pointed me to an interesting article over on the Naked blog from a few days ago about whether or not the world needs separate digital strategists.
I think it’s an interesting debate, and from the implciit perspective of where the author is coming from, I think he’s dead on - there’s a toolset to gain mastery of in digital, but from any other perspective, it’s not that different...
“In every aspect of your business (and personal life) try to allow others to...”
– New Rules for the New Economy (via heyitsnoah)
The best "measuring ROI of social media" preso I... →
“Strategists come up with ideas too and it’s been my experience that people who...”
– Noah Brier discussing the role of digital strategists on the Barbarian Blog. I absolutely agree.
“I am really into simplicity. We should all focus on making complex problems...”
– Me
Thought Gadgets - People Don't Watch TV Ads →
mikearauz:
All sounds good for advertisers until, alas, Page 46 of the report shows that when spots run on TV, the “concurrent media exposure indices” go through the roof. Um. Yikes. You see the triangles…
“The chains of habit are too light to be felt until they are too heavy to be...”
– Warren Buffett (I think he stole it from the great Dr Johnson)
“Most organizations deem it more important to utilise social networks and...”
– Interesting insight into how big companies are approaching social media on Jeff Bullas’s blog. (via dtdigital)
“If a blogger says something negative about you, threaten to sue them. That...”
– Fear and Loathing in Social Media: The 10 Rules of corporate denial and blatant overreaction on The Brandbuilder blog.
“I suggest that what is happening to Detroit’s car companies right now will...”
– Bob Greenberg, Chairman & Founder, R/GA
“It’s a lot harder to build a brand with mass media now. I came from the...”
– Nick Law, Chief Creative Officer, R/GA
“This is the biggest lesson anyone can take away from this project - find the key...”
– Barbarian Group CEO Benjamin Palmer, discussing the Subservient Chicken campaign they created with CP+B.
Absolutely amazing - watch video #1 →
“We think the future of advertising is great products that have marketing...”
– Jeff Hicks, CEO, Crispin Porter + Bogusky
“You can’t bullshit web users. They’re determined to get what they want as fast...”
– From Marc Clancy’s new post on the DTDigital Insight blog, Listen. Change what you do. Make people happy. (via dtdigital)
