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50 Cent is angry. (via tulletulle)
“This feeling was always in the air. People were trying to build popular culture not piggy-back on it, trying to create new culture, not just repeat old ones. About the worst thing you could say about an idea was that it had ‘borrowed interest’. And it was palpably clear that this instinct led to more effective, more profitable brands. So I remember writing ‘brands that influence culture sell more’ in a creds deck and getting the highly prized [Dan] Wieden nod of approval.” — Russell Davies on his time at Wieden + Kennedy
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About two weeks ago, our agency’s first ever print ads hit the press. They were a (mock) apology to hipsters for making fun of them in the Jazz Packing campaign we recently launched for Honda Australia.
It’s lovely to see that the Tumblr community is sharing the lolz around. Thank you all!
P.S. the photo above cropped out my favourite part of the ad - the apology is signed off by Honda staffer “Max Room” (hahaha, get it?)
(via clichesandheresay, asecretworld)
“I grew up thinking of journalism as a profession that served a high, noble purpose: the pursuit of truth, and knowledge, and making the world a better place. But Peretti rightly nails a disturbing fact about the “post-journalism” world of web publishing: if maximizing traffic is your primary goal, you’ll be more successful if you instead focus on feeding the dark beasts of human id.” — How to engineer a viral web hit: just add “Mormons, Mullets or Maniacs” (via seanbonner, mikehudack)
We’ve always loved advertising that proves rather than just says. So when Honda briefed us on developing a campaign to communicate that the Jazz “Fits anything you can imagine”, we knew exactly where to start. Anyone who has ever sat inside a Jazz knows how big the car feels when you’re in it. All we needed to do was make this point in a way that would stand out from the infinite noise of the internet.
Enlisting the help of our favourite internet friends – hipsters, ninjas, massive bodybuilders and ur boy Bangs – we set out to find out exactly how much you can pack into a Jazz. Jumping on internet memes before they become hackneyed clichés is always a challenge, but we’re pretty sure we pulled it off. Check the videos out and tell us what you think.
The mad scientist’s name is Rodney. He is a legendary bro. Turns out in his spare time he is a microbiologist and some kind of stamp collector. And he has a clipboard fetish. Working with director and comedian Dan Ilic (of “Don’t be a dickhead” and Hungry Beast” fame) and production company DFTS (of Pedestrian.tv fame) was ridiculously fun.
The videos set out to introduce the campaign, as well as driving the audience to enter a competition to win the beautiful, blue, top of the range Jazz from the shoot. It’s in almost perfect condition except for some ninja related injuries and a few Mystic Tan stains from the bodybuilders.
All you need to do to enter the comp is to tell us what YOU would like to see packed into a Jazz. The entry with the most votes at the end wins the Jazz. Pretty simple - it’s all part of the evil plan to encourage your friends to clog up your social network feeds with our branded messages.
With very little media spend behind the campaign, we’re hoping that y’all find it as funny as we do. SHARE IT WITH YOUR FRIENDS!
K thx cu bai.
(visit http://www.honda.com.au/jazzpacking to enter the competition for yourself, and make sure you check out the vids)
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David Horvitz (via nevver, somethingchanged)
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“So let us talk then about wisdom. It is an old saying, but true nonetheless, that the wise person is certain of little but his or her ignorance. A wise man is wise enough to know what he does not know. He believes the world is too mulitfarious, changeable, and miraculous a place to put much trust in feeble humanity’s ability to comprehend and control it as we would wish. Therefore, a wise man counsels caution, and encourages us to pay attention to our ignorance—what we do not and cannot know—as we make our way through life.” — My favourite investment banker, The Epicurean Dealmaker, dissects Peggy Noonan’s latest crazed WSJ rant in his post “It’s All How You Look At It”
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Christina Hendricks by Don Flood