Beautiful work from Goodby Silverstein for Tostitos.
Hilariously shit Christian rock music video seems to have gone viral.
Not sure why but I found this quite hilarious. Is it the sound effects? Perhaps it’s the cardboard cut outs dancing around? Maybe it’s the vigorous movement involved in the creative brainstorming process? Or it could be the bad-ass ECD who steps half way through?
It’s in Cantonese but even if you don’t speak the language the explanation makes about as much sense as most discussions on agency structure do.
Die Antwoord, a pretty fucking strange three-piece rap-rave outfit. Suspiciously high production values. (via Tim Evans @ DTDigital)
Make up your mind already Fairfax.
What’s cool and what’s not for brand managers
Cool
- Creating and publishing content that people genuinely love (Ray-Ban, Johnnie Walker)
- Helping bring people together in interesting ways (Bendigo Bank, Football Australia)
- Doing crazy shit that makes people laugh or intrigued (Volkswagen, Toyota)
- Websites that actually do useful stuff for people (Nike)
- Being aware of and connected to what’s going on in popular culture (MYER)
- Having a real, distinctive, human personality (Steinlager)
Not cool
- Assuming that anyone is interested in what you have to say about your brand
- Trying to communicate your message before you’ve earned your audience’s attention
- Assuming that the people who watch or engage with your ads are stupid
- Taking away privacy and not at least giving relevance back in return
- Letting your advertising agency setup a Facebook page for your campaign because “social media is important”
- Not actually using the media that you’re making decisions about
- Advertising that interrupts or annoys people in any way
Inspired by Jessica’s post a few weeks ago.
Both considered this “quality time.”
(Photo: Elsa Young; Dwell,May 2008)
reblogged from unhappyhipsters
reblogged from ideasareawesome
“The Internet Hates Ads”
Nicolas Roope from POKE talks about “things vs ads” (via upside)
reblogged from gautamramdurai
I love the First Lady. It’s perfect: no irony, no snark; do not inflate or take the bait; neutralize and move on. Welcome to the adults’ table. (via savingpaper, southpol)
reblogged from southpol
We got that B-roll.
Andy sent me a link to Flattr last week. It’s a service that is setting out to revolutionise how people get paid for online content. I’m always pretty suspicious of any startup that claims they are going to ‘revolutionise’ something, but it’s an interesting idea. These were my initial thoughts:
I love the (generally) uncommercial nature of blogs at the moment, and I wonder how this would change people’s behaviour for the worse. I know that I’d get way more donations for posting “10 steps to becoming a power blogger” or uploading a photo with a stupid caption on it in Helvetica, rather than writing something interesting about how people use the internet or what I’m thinking about life. I’d probably rather not have this in the back of my mind when I’m thinking about what to write on, and I’d definitely rather not read blogs for people who are motivated this way.
When I see that bloggers are doing ‘sponsored’ posts or taking money from people like Nuffnang, they immediately lose all credibility in my mind. If we can find time to blog for free just because we enjoy doing it then everyone else can too.
Not sure about the writing and art direction in the explanation video though!
Charlie Winston and Audrey Tautou in love, for the video clip of “I love your smile” (via shorterexcerpts, capucha)
reblogged from shorterexcerpts
Wow, this Barbie ‘Computer Engineer’ thing took off quickly (video via urlesque)
