Places like Netflix and Amazon have demonstrated the great irony that computer algorithms can provide a more personalized and engaging customer experience than many physical stores. Blockbuster, Netflix, and the future of rentals : The New Yorker (via kiel)
Cite Arrow reblogged from kiel
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    It’s not the algorithm, it’s the algorithm plus the sheer scale that gives the “engaging customer experience”. No...
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    The story is a bit more sinister than that. Amazon’s front page was originally curated by human merchandizers. After...
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