You can’t bullshit web users. They’re determined to get what they want as fast as they can. If you don’t give it to them they’ll find it somewhere else. Listen to what users want and give it to them in the easiest, most direct way possible. If you’re not doing that already, you’re doing something wrong. You need to change what you do. You need to do it now.
From Marc Clancy’s new post on the DTDigital Insight blog, Listen. Change what you do. Make people happy. (via dtdigital)
reblogged from dtdigital
