Traditional marketing is about pushing messages out to people who don’t want them. New marketing is about creating destinations that people want to come to. The only way to do this is to give away something of real value - anything else is just getting in their way.
Me
I'm Alex. I work in advertising in Sydney, Australia.
I post here about new media, old media, what's happening in the business world, advertising, culture, finance, politics, and of course the internets.
Find me on Twitter, LinkedIn, Flickr, Facebook, or email me at alexjcampbell@gmail.com.
Any views expressed on this blog are my own and do not necessarily reflect the views of my employer, my clients, or Batman.
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