Agencies: definitely don’t try this stuff at home. If you believe that you need to develop apps as well as ads, hire a company with the skills. Quite frankly, agencies might think about learning how to use spreadsheets properly before they try a moonshot.
From this funny comment on this excellent AdAge article. I agree that building software companies within the dinosaur agency groups is a recipe for disaster. But it’s already working for the new breed of agencies like CP+B, R/GA, AKQA, Digitas etc
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