ALEX CAMPBELL'S TUMBLELOG

[Toyota spokesman] Mike Breen said Toyota was just starting to explore social media as an advertising medium That’s where you went wrong buddy. Social media is not an advertising channel - tell your friends. (quote from this article in The Age)

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I'm Alex. I work on corporate strategy at STW Digital in Sydney and Melbourne. I'm usually found in an airport lounge somewhere making Keynote charts.

I post here about new media, old media, what's happening in the business world, advertising, culture, finance, politics, and of course the internets.

Find me on Twitter, LinkedIn, Flickr, Facebook, or email me at alexjcampbell@gmail.com.

Any views expressed on this blog are my own and do not necessarily reflect the views of my employer, my clients, or Batman.

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