There’s a sense of social Darwinism at play here and while it might sound overly dramatic, it is for better or for worse, true. In the new era of influence, those businesses that understand where and how to compete for the future will earn a genuine and advantageous position to shape and steer the perception, prominence, and impact of the brand. It is this idea of competing for attention where it is focused, as it evolves, that will help businesses connect with people and thus set a new, efficient, and effective foundation for advocacy and community.
Evolution of social media, by Brian Solis (via lanipauli)
reblogged from lanipauli
-
alexjcampbell reblogged this from lanipauli
-
alexjcampbell liked this
-
lanipauli posted this
