Thrift is the core of IKEA’s corporate culture. Mr Ohlsson traces it back to the company’s origins in Smaland, a poor region in southern Sweden whose inhabitants, he says, are “stubborn, cost-conscious and ingenious at making a living with very little”. Ever since Ingvar Kamprad founded IKEA in 1943, the company has tried to allow “people with limited means to furnish their houses like rich people”.
“The secret of IKEA’s success” in The Economist
-
cuomarreles reblogged this from alexjcampbell
-
sandtafidddi reblogged this from alexjcampbell
-
alexjcampbell posted this
![[Your Face Here]](http://24.media.tumblr.com/avatar_c7577962c077_30.png){kind=avatar}
