Sometimes it seems like all the reblogging and reposting and retweeting is a bit of a Ponzi scheme: Someone at the top of the pyramid gets a lot of credit, and followers, for being the originator of a post or link, but as the content is passed along, the amount of social currency decreases sharply. By the time the link goes viral, everyone you might have forwarded it to already has seen it.
Benjamin Palmer, CEO of Barbarian Group, “Why Facebook makes brands stupid” in Adweek
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