Over the last year or two, we have spent untold hours trying to document how we do things at the company. At first, it was this ridiculous futile exercise in documenting every process step and every decision moment. It was like going into the rabbit hole – deeper and deeper into arcana and control freakiness. Now, I’m thinking more about documenting our philosophies, our approach, and what we believe in. The general guidelines for tackling our problems. The general guidelines for stating what we believe in. I find that many of the challenges in maintaining quality work as you step back are rooted in people not knowing your guiding principles. How many other agencies do this, I wonder? How many agencies can stand up and say exactly what it is they believe in and what they are going for? This is something I think we could all be better at, and those that are successful at it are one more step down the path of successful everlasting agency life, I’ll wager.
“Why agencies need to make star quality routine” by Rick Webb
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