What’s cool and what’s not for brand managers

Cool

  • Creating and publishing content that people genuinely love (Ray-Ban, Johnnie Walker)
  • Helping bring people together in interesting ways (Bendigo Bank, Football Australia)
  • Doing crazy shit that makes people laugh or intrigued (Volkswagen, Toyota)
  • Websites that actually do useful stuff for people (Nike)
  • Being aware of and connected to what’s going on in popular culture (MYER)
  • Having a real, distinctive, human personality (Steinlager)

Not cool

  • Assuming that anyone is interested in what you have to say about your brand
  • Trying to communicate your message before you’ve earned your audience’s attention
  • Assuming that the people who watch or engage with your ads are stupid
  • Taking away privacy and not at least giving relevance back in return
  • Letting your advertising agency setup a Facebook page for your campaign because “social media is important”
  • Not actually using the media that you’re making decisions about
  • Advertising that interrupts or annoys people in any way

Inspired by Jessica’s post a few weeks ago.

Tags: advertising agencies new media 21 notes | | Feb 14, 2010
  1. lanipauli reblogged this from alexjcampbell and added:
    think of experiences where most of...‘not cool’ points were standard
  2. noparkingspace reblogged this from buyhercandy
  3. soylace reblogged this from migranol
  4. dtdigital reblogged this from alexjcampbell
  5. acancino reblogged this from migranol
  6. migranol reblogged this from alexjcampbell
  7. sillycurlyhairedman reblogged this from buyhercandy and added:
    Myer’s Tumblr page is hilarious. They’ve even got someone to make ‘human’ posts like this. (srsly? Swoon?)
  8. buyhercandy reblogged this from alexjcampbell and added:
    I had no idea Myer were
  9. alexjcampbell posted this