So the fight is on, again, for who gets to “own” the client relationship. We fought over strategy and now we’ll fight over ideas. And once again we’ll miss the point. A media agency will never have the culture to attract the best creative talent, and only a media agency has the knowledge, infrastructure and relationships to attract the best channel talent. Neither can win by themselves. The client wants a partnership between media and creative, not a fist fight.
Andrew Wynne, head of media agency Razor, asked whether media agencies are getting too involved in creative. His view is spot on.
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