Culture exists as a way to understand our relationship to others. As active participants in the culture around us, we are acutely aware of - and sensitive to - our role within it. We make hundreds of decisions every day based on how our role will be advanced or confirmed by the people around us, and by how the brands we choose to badge us are perceived by others — and ourselves. Brands help us to tell the story about where we stand in culture, about what we care about and what we stand for.
“Brand belong in culture, not categories” by Colin Drummond
I'm Alex. I work in advertising in Sydney, Australia.
I post here about new media, old media, what's happening in the business world, advertising, culture, finance, politics, and of course the internets.
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Any views expressed on this blog are my own and do not necessarily reflect the views of my employer, my clients, or Batman.
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