ALEX CAMPBELL'S TUMBLELOG

For all the talk of a global recovery, ‘Main Street’ U.S.A. is still feeling the pain. Today one in seven Americans are living in poverty. The reality of the American dream has not caught up with the ideal.

The latest campaign for Levi’s by Wieden+Kennedy tackles this head on by taking us to Braddock, Pensylvannia. It tells the heartbreaking story of an industrial town struck down by decades of economic decline - and the astoundingly resilient spirit of its people.