Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: “A mind is a terrible thing to waste.” “Where’s the beef?” “A diamond is forever.” “Think different.” You’d be hard pressed to find a writer’s craft that has more directly influenced the vernacular. But for every iconic line like these, there are a hundred failures. Writing bad copy is easy, which is why the majority of advertising feels disposable. David Droga on copywriting, in the Wall Street Journal
Tags: advertising 5 notes | | Jun 15, 2011
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