ALEX CAMPBELL'S TUMBLELOG

Another brilliant TED talk by Ogilvy’s Rory Sutherland.

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I want to be a CDO when I grow up
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Sutherland reminds us that detail-level significance is actually more useful than the so-called “big idea” with a...
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I'm Alex. I work in advertising in Sydney, Australia.

I post here about new media, old media, what's happening in the business world, advertising, culture, finance, politics, and of course the internets.

Find me on Twitter, LinkedIn, Flickr, Facebook, or email me at alexjcampbell@gmail.com.

Any views expressed on this blog are my own and do not necessarily reflect the views of my employer, my clients, or Batman.

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