Further confusion is created by equating strategy with success or with ambition. This was my problem with the Web-services CEO who claimed “Strategy is never quitting until you win.” This sort of mish- mash of pop culture, motivational slogans, and business buzz speak is, unfortunately, increasingly common. It short-circuits real inventiveness and fails to distinguish among different senior-level management tasks and virtues. Strategy cannot be a useful concept if it is a synonym for success.
Good strategy, Bad strategy by Richard Rumelt
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