The American dream itself — a house, a job, a car, a family, a little lawn for the kids to frolic on — has expanded into something far broader and less attainable than ever. Crafty insta-celebrities and self-branding geniuses and social media gurus assert that submitting to the daily grind to pay the mortgage constitutes a meager existence. Books like “The 4-Hour Work Week” tell us that working the same job for years is for suckers. We should be paid handsomely for our creative talents, we should have the freedom to travel and live wherever we like, our children should be exposed to the wonders of the globe at an early age.
Somehow “Mad Men” captures this ultra-mediated, postmodern moment, underscoring the disconnect between the American dream and reality by distilling our deep-seated frustrations as a nation into painfully palpable vignettes. Even as the former denizens of Sterling Cooper unearth a groundswell of discontent beneath the skin-deep promises of adulthood, they keep struggling to concoct chirpy advertising messages that provide a creepily fantastical backdrop to this modern tragedy.
“Mad Men”: Stillbirth of the American dream - Mad Men - Salon.com (via fluffynotes)
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