Retro-fitting a prime minister with an identity is extremely tricky. Kevin Rudd put significant work before the 2007 election into which, cautiously, post-Howard Australia could snuggle with confidence: economic conservatism with a whiff of godliness, spruced up with a modern wife and a Chinese twist for the adventurous; sort of a bilingual crypto-Howard, sans tracksuit.
Amidst endless critiques of Labor’s woes, Annabel Crabb’s analysis in The Monthly is the most compelling and incisive yet (sadly subscriber only, but it’s worth buying the print issue just for this article and Don Watson’s)
I'm Alex. I work on corporate strategy at STW Digital in Sydney and Melbourne. I'm usually found in an airport lounge somewhere making Keynote charts.
I post here about new media, old media, what's happening in the business world, advertising, culture, finance, politics, and of course the internets.
Find me on Twitter, LinkedIn, Flickr, Facebook, or email me at alexjcampbell@gmail.com.
Any views expressed on this blog are my own and do not necessarily reflect the views of my employer, my clients, or Batman.
Following
![[Your Face Here]](http://24.media.tumblr.com/avatar_c7577962c077_30.png){kind=avatar}
MoKoyfman Theme by Bill Israel Tumblr powered CC licensed
