Love this work for BBC by Three Drunk Monkeys.
Who needs customers when you have friends, fans and followers?
Love this work by Ogilvy Melbourne for the Melbourne International Film Festival. The two guys really wore the suits for the whole 17 days.
About two weeks ago, our agency’s first ever print ads hit the press. They were a (mock) apology to hipsters for making fun of them in the Jazz Packing campaign we recently launched for Honda Australia.
It’s lovely to see that the Tumblr community is sharing the lolz around. Thank you all!
P.S. the photo above cropped out my favourite part of the ad - the apology is signed off by Honda staffer “Max Room” (hahaha, get it?)
(via clichesandheresay, asecretworld)
reblogged from dtdigital
Oh hai! It’s our latest work for Honda Australia
We’ve always loved advertising that proves rather than just says. So when Honda briefed us on developing a campaign to communicate that the Jazz “Fits anything you can imagine”, we knew exactly where to start. Anyone who has ever sat inside a Jazz knows how big the car feels when you’re in it. All we needed to do was make this point in a way that would stand out from the infinite noise of the internet.
Enlisting the help of our favourite internet friends – hipsters, ninjas, massive bodybuilders and ur boy Bangs – we set out to find out exactly how much you can pack into a Jazz. Jumping on internet memes before they become hackneyed clichés is always a challenge, but we’re pretty sure we pulled it off. Check the videos out and tell us what you think.
The mad scientist’s name is Rodney. He is a legendary bro. Turns out in his spare time he is a microbiologist and some kind of stamp collector. And he has a clipboard fetish. Working with director and comedian Dan Ilic (of “Don’t be a dickhead” and Hungry Beast” fame) and production company DFTS (of Pedestrian.tv fame) was ridiculously fun.
The videos set out to introduce the campaign, as well as driving the audience to enter a competition to win the beautiful, blue, top of the range Jazz from the shoot. It’s in almost perfect condition except for some ninja related injuries and a few Mystic Tan stains from the bodybuilders.
All you need to do to enter the comp is to tell us what YOU would like to see packed into a Jazz. The entry with the most votes at the end wins the Jazz. Pretty simple - it’s all part of the evil plan to encourage your friends to clog up your social network feeds with our branded messages.
With very little media spend behind the campaign, we’re hoping that y’all find it as funny as we do. SHARE IT WITH YOUR FRIENDS!
K thx cu bai.
(visit http://www.honda.com.au/jazzpacking to enter the competition for yourself, and make sure you check out the vids)
reblogged from dtdigital
Y’all know how much I love hipsters. So when the opportunity came up to put a bunch of hipsters in a Honda ad, there was no resisting it.
I’M IN UR ADS MESSIN WIT UR MEMEZ!
Brilliant TV spot by STW agency Assignment Group. Making of here.
Stunning short film by Ogilvy & Mather Hong Kong for Shangri La.
Incredible short film created for Coca Cola’s Burn energy drink by Publicis Mojo and Exit Films.
The American dream itself — a house, a job, a car, a family, a little lawn for the kids to frolic on — has expanded into something far broader and less attainable than ever. Crafty insta-celebrities and self-branding geniuses and social media gurus assert that submitting to the daily grind to pay the mortgage constitutes a meager existence. Books like “The 4-Hour Work Week” tell us that working the same job for years is for suckers. We should be paid handsomely for our creative talents, we should have the freedom to travel and live wherever we like, our children should be exposed to the wonders of the globe at an early age.
Somehow “Mad Men” captures this ultra-mediated, postmodern moment, underscoring the disconnect between the American dream and reality by distilling our deep-seated frustrations as a nation into painfully palpable vignettes. Even as the former denizens of Sterling Cooper unearth a groundswell of discontent beneath the skin-deep promises of adulthood, they keep struggling to concoct chirpy advertising messages that provide a creepily fantastical backdrop to this modern tragedy.
“Mad Men”: Stillbirth of the American dream - Mad Men - Salon.com (via fluffynotes) reblogged from fluffynotes
Another brilliant TED talk by Ogilvy’s Rory Sutherland.
![[Your Face Here]](http://24.media.tumblr.com/avatar_c7577962c077_30.png){kind=avatar}
