So the fight is on, again, for who gets to “own” the client relationship. We fought over strategy and now we’ll fight over ideas. And once again we’ll miss the point. A media agency will never have the culture to attract the best creative talent, and only a media agency has the knowledge, infrastructure and relationships to attract the best channel talent. Neither can win by themselves. The client wants a partnership between media and creative, not a fist fight.
Andrew Wynne, head of media agency Razor, asked whether media agencies are getting too involved in creative. His view is spot on.
Beautiful work from Goodby Silverstein for Tostitos.
