ALEX CAMPBELL'S TUMBLELOG

After we launch a new feature, I keep a close eye on how many people are using it. If it’s unpopular, we’ll discontinue it and try something else. Every feature has some maintenance cost, and having fewer features lets us focus on the ones we care about and make sure they work very well. For every new feature we add, we take an old one out. Tumblr founder David Karp (via bijan)

reblogged from ninakix

Liking Jay-Z’s new blog, Life and Times

$Simple formula: putting the word ‘hipster’ in an ad makes it about 1000x more likely to go viral (lovely work TBWA\Chiat)$

Simple formula: putting the word ‘hipster’ in an ad makes it about 1000x more likely to go viral (lovely work TBWA\Chiat)

Looks like Sim City 2k.

theatlantic:

Baidu’s Hand-Drawn Maps. Nick Jackson spotlights how China maps its country online:

Moving around the Chinese cities using Baidu’s maps is a strange experience. There are no cars, no people; all you see are clean lines and beautiful skyscrapers. This is a utopian version of what the cityscape actually looks like.

See more at The Atlantic.

reblogged from theatlantic

In some sense when people come to Google, that’s exactly what they’re asking for — our editorial judgment. They’re expressed via algorithms. When someone comes to Google, the only way to be neutral is either to randomize the links or to do it alphabetically. If we don’t have the ability to change how we rank things to try to improve the search engine, that goes right to the crux of everything. Google engineer Matt Cutts, quoted in “The Panda That Hates Farms”, Wired

Give someone you love the gift of a turtle call: http://www.turtlecalls.com

Before we could go looking for correlations to deeper stuff, our first task was to decide which questions were even first-date appropriate. I know each person has his own opinion on what’s okay to talk about with a stranger. I also know that if I had to wade through hundreds of thousands of user-submitted questions I would go fucking insane. The basic currency of the Internet is human ignorance, and, frankly, our database holds a strong cash position! “The best questions to ask on first dates”

Hipster dinosaurs are pretty chill (via buzzfeed)

Love this work by Ogilvy Melbourne for the Melbourne International Film Festival. The two guys really wore the suits for the whole 17 days.

Oh hai! It’s our latest work for Honda Australia

dtdigital:

We’ve always loved advertising that proves rather than just says. So when Honda briefed us on developing a campaign to communicate that the Jazz “Fits anything you can imagine”, we knew exactly where to start. Anyone who has ever sat inside a Jazz knows how big the car feels when you’re in it. All we needed to do was make this point in a way that would stand out from the infinite noise of the internet.

Enlisting the help of our favourite internet friends – hipsters, ninjas, massive bodybuilders and ur boy Bangs – we set out to find out exactly how much you can pack into a Jazz. Jumping on internet memes before they become hackneyed clichés is always a challenge, but we’re pretty sure we pulled it off. Check the videos out and tell us what you think.

The mad scientist’s name is Rodney. He is a legendary bro. Turns out in his spare time he is a microbiologist and some kind of stamp collector. And he has a clipboard fetish. Working with director and comedian Dan Ilic (of “Don’t be a dickhead” and Hungry Beast” fame) and production company DFTS (of Pedestrian.tv fame) was ridiculously fun.

The videos set out to introduce the campaign, as well as driving the audience to enter a competition to win the beautiful, blue, top of the range Jazz from the shoot. It’s in almost perfect condition except for some ninja related injuries and a few Mystic Tan stains from the bodybuilders.

All you need to do to enter the comp is to tell us what YOU would like to see packed into a Jazz. The entry with the most votes at the end wins the Jazz. Pretty simple - it’s all part of the evil plan to encourage your friends to clog up your social network feeds with our branded messages.

With very little media spend behind the campaign, we’re hoping that y’all find it as funny as we do. SHARE IT WITH YOUR FRIENDS!

K thx cu bai.

(visit http://www.honda.com.au/jazzpacking to enter the competition for yourself, and make sure you check out the vids)