ALEX CAMPBELL'S TUMBLELOG

Fair enough, Wendy. We all know how annoying those intrusive journalists can be!

theeconomist:

Daily chart: video games. The gaming industry is now more than twice the size of the recorded-music industry, nearly a quarter more than the magazine business and about three-fifths the size of the film industry. It is growing faster than any other form of media.

Daily chart: video games. The gaming industry is now more than twice the size of the recorded-music industry, nearly a quarter more than the magazine business and about three-fifths the size of the film industry. It is growing faster than any other form of media.

reblogged from theeconomist

While passionate conviction and shrewd pragmatism are characteristics of great political leaders, what really distinguishes them is their detachment - not their proximity to the electorate but their distance from it. The natural posture for a politician has always been ‘chief amongst equals’. But modern media does not allow this. Now it is at best ‘equal among equals’ and commonly last or least among them.

Listen to talkback, watch Q&A, tune in to the internet and ask where the power and respect lies. Who lays the strongest claim to the record, the knowledge and the authority, charismatic or otherwise? Not the leaders. Most of what used to be theirs is shared between the host and the audience, for whom pretty well any opinion is as good as another. The politicians scramble for the residue.

‘The Nation Reviewed’, Don Watson in The Monthly

[Murdoch] dropped the BBC from his satellite over Hong Kong, he published a hagiographic biography of Deng Xiaoping by one of his daughters, and referred to the Dalai Lama as ‘a very political old monk shuffling around in Gucci shoes. ‘Murdoch’s Chinese Adventure’, The New York Review of Books

newyorker:

A caveman cartoon of the day

reblogged from newyorker

I’ve missed that kind of television togetherness, which has largely vanished in the era of DVRs and video on demand; even if you’re watching something that a friend is watching, too, there’s a very good chance you’ve time-shifted it to whatever’s convenient rather than when it was on the air. That makes me think we ought to change the expression “on the air” to “in the air,” since so much of what comes through our televisions these days is hovering rather than streaming, just hanging there until we beckon it, rather than it commanding us to come to the living room and take a seat. ‘Free Range: Togetherness’ by Susan Orlean in The New Yorker

So the fight is on, again, for who gets to “own” the client relationship. We fought over strategy and now we’ll fight over ideas. And once again we’ll miss the point. A media agency will never have the culture to attract the best creative talent, and only a media agency has the knowledge, infrastructure and relationships to attract the best channel talent. Neither can win by themselves. The client wants a partnership between media and creative, not a fist fight. Andrew Wynne, head of media agency Razor, asked whether media agencies are getting too involved in creative. His view is spot on.

Two of the smartest guys in the advertising business outline a way forward for a VERY broken industry. Inspiring and brilliant.

Traditional marketing is about pushing messages out to people who don’t want them. New marketing is about creating destinations that people want to come to. The only way to do this is to give away something of real value - anything else is just getting in their way. Me

Just stumbled across this fascinating chart while researching for a big presentation tomorrow.

ALEX CAMPBELL'S TUMBLELOG

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