ALEX CAMPBELL'S TUMBLELOG

There’s a sense of social Darwinism at play here and while it might sound overly dramatic, it is for better or for worse, true. In the new era of influence, those businesses that understand where and how to compete for the future will earn a genuine and advantageous position to shape and steer the perception, prominence, and impact of the brand. It is this idea of competing for attention where it is focused, as it evolves, that will help businesses connect with people and thus set a new, efficient, and effective foundation for advocacy and community. Evolution of social media, by Brian Solis (via lanipauli)

reblogged from lanipauli

formspring.me

How do Web 2.0 platforms like formspring make money?

Mostly they don’t make money. Keep in mind that even Facebook didn’t turn cashflow-positive until last year and they have their own full-blown advertising platform running and a couple of hundred million users.

Most Web 2.0 startups keep themselves afloat with money from the founders, angel investors or VCs (or some combination of these). The idea is that once they achieve a certain scale, a viable ongoing commercial model will emerge. Or they plan to sell the business to someone else and let the new owners figure out the commercial model.

Some of them no doubt have a pretty clear idea what their commercial model will be right now but haven’t reached the scale needed to make it work yet. No doubt the smart guys & girls at Tumblr have a better long-term plan for making money than selling t-shirts.

Ask me anything

The old way of thinking in an agency was that you had a good copywriter and a good art director and they could conceive of and create anything that the agency did. TV, print, direct mail - they all had that particular reductive skill, that messaging skill. It’s not true now. There isn’t one set of talent that can do everything in our agency. R/GA chief creative officer Nick Law on lessons from 2010

Tumblr continues to serve as an interesting experiment in new media. The immediacy of the platform makes it desirable to me. There is no reason why anyone needs to post as much as they do and yet we continue to do it, spurred by the ease inherent in using Tumblr. This is not necessarily a bad thing. I’ve probably learned more about the world (and interacted with more people across the globe) using Tumblr than if I had not and for that I am grateful. The internal, self-loathing bubble I used to constantly live in pre-Tumblr was exhausting to say the least. Britticisms, who started her brilliant blog two years ago (via somethingchanged)

reblogged from somethingchanged

I’ve noticed that people who read a lot of blogs and a lot of books also tend to be intellectually curious, thirsty for knowledge, quicker to adopt new ideas and more likely to do important work.

I wonder which comes first, the curiosity or the success?

Seth Godin asks us in his blog post “Thirsty” (via lanipauli)

reblogged from lanipauli

Chess players who train with computers are much stronger for it. They test their intuitions and receive rapid feedback as to what works, simply by running their program. People who learn economics through the blogosphere also receive feedback, especially if they sample dialogue across a number of blogs of differing perspectives. The feedback comes from which arguments other people found convincing. Do the points you wanted to hold firm on, or cede, correspond to the evolution of the dialogue? This feedback is not as accurate as Rybka but it’s an ongoing test of your fluid intelligence and your ability to revise your opinion. Not many outsiders understand what a powerful learning mechanism the blogosphere has set in place. “Refuting this post helps confirm it,” Tyler Cowen Marginal Revolution (via somethingchanged)

reblogged from somethingchanged

Twitter Inc. claimed what appears to be its first financial scalp Monday when Dutch lender DSB Bank NV was placed under the control of the Netherlands central bank following a tweet-fueled run on the bank. via The Deal

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ALEX CAMPBELL'S TUMBLELOG

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