[Toyota spokesman] Mike Breen said Toyota was just starting to explore social media as an advertising medium That’s where you went wrong buddy. Social media is not an advertising channel - tell your friends. (quote from this article in The Age)
Tags: advertising social media 3 notes | | Dec 15, 2009
We recently launched a social media campaign with MYER to help them connect with the hipster generation (yes we know that’s not a real thing). Follow MyThreads on Twitter, Facebook, or Tumblr to get updates on the latest trends in fashion, music, and hipster culture.

We recently launched a social media campaign with MYER to help them connect with the hipster generation (yes we know that’s not a real thing).

Follow MyThreads on Twitter, Facebook, or Tumblr to get updates on the latest trends in fashion, music, and hipster culture.

Tags: hipster social media myer 8 notes | | Nov 24, 2009
infoneernet: Coastal Elites Can’t Decide: Is Twitter a Force for Good or Evil? Have you heard? All the trouble the president’s been having with his health care initiative is Twitter’s fault. So says ad man James Othmer in a New York Times op-ed. Wait, wasn’t Twitter saving Iranian democracy like 10 minutes ago? Yes it was. In the summer, the coastal elites hailed Twitter’s brilliant simplicity for allowing the microblogging service to route around authoritarian sensors and transmit poignant messages that made otherwise apathetic Americans really care about Iranian activists, as evidenced by their willingness to turn digital avatars green. Seen at Valleywag

infoneernet:

Coastal Elites Can’t Decide: Is Twitter a Force for Good or Evil?

Have you heard? All the trouble the president’s been having with his health care initiative is Twitter’s fault. So says ad man James Othmer in a New York Times op-ed. Wait, wasn’t Twitter saving Iranian democracy like 10 minutes ago?

Yes it was. In the summer, the coastal elites hailed Twitter’s brilliant simplicity for allowing the microblogging service to route around authoritarian sensors and transmit poignant messages that made otherwise apathetic Americans really care about Iranian activists, as evidenced by their willingness to turn digital avatars green.

Seen at Valleywag

Cite Arrow reblogged from infoneer-pulse
Tags: social media liberal elite conspiracy regular elite conspiracy 2 notes | | Sep 15, 2009
Delaying Your Social Media Marketing: Lose Audience, Consumers, Trust

wongobongo:

Social media vs. email: (Nielsen) In an eye opening finding “Visiting social (media) sites is now the 4th most popular online activity- ahead of personal email” Social networking is instant communication with real time engagement and discussion-something email will never emulate

Social networking accounting for 10% of all internet time: (Nielsen) time people spend on social networks is “growing at 3 times the overall internet rate of growth.”

Cite Arrow reblogged from wongobongo
Tags: social media 8 notes | | Sep 15, 2009