ADVERTISING BLOG

Love this work by Ogilvy Melbourne for the Melbourne International Film Festival. The two guys really wore the suits for the whole 17 days.

50 Cent is angry. (via tulletulle)

reblogged from tulletulle

This feeling was always in the air. People were trying to build popular culture not piggy-back on it, trying to create new culture, not just repeat old ones. About the worst thing you could say about an idea was that it had ‘borrowed interest’. And it was palpably clear that this instinct led to more effective, more profitable brands. So I remember writing ‘brands that influence culture sell more’ in a creds deck and getting the highly prized [Dan] Wieden nod of approval. Russell Davies on his time at Wieden + Kennedy

These Taiwanese bros do a better analysis of our political situation than any Australian journos.

I loved this so much that I am posting it from a PC. Apologies if y’all have already seen it.

dtdigital:

About two weeks ago, our agency’s first ever print ads hit the press. They were a (mock) apology to hipsters for making fun of them in the Jazz Packing campaign we recently launched for Honda Australia.

It’s lovely to see that the Tumblr community is sharing the lolz around. Thank you all!

P.S. the photo above cropped out my favourite part of the ad - the apology is signed off by Honda staffer “Max Room” (hahaha, get it?)

(via clichesandheresay, asecretworld)

reblogged from dtdigital

I grew up thinking of journalism as a profession that served a high, noble purpose: the pursuit of truth, and knowledge, and making the world a better place. But Peretti rightly nails a disturbing fact about the “post-journalism” world of web publishing: if maximizing traffic is your primary goal, you’ll be more successful if you instead focus on feeding the dark beasts of human id. How to engineer a viral web hit: just add “Mormons, Mullets or Maniacs” (via seanbonner, mikehudack)

reblogged from mikehudack

Oh hai! It’s our latest work for Honda Australia

dtdigital:

We’ve always loved advertising that proves rather than just says. So when Honda briefed us on developing a campaign to communicate that the Jazz “Fits anything you can imagine”, we knew exactly where to start. Anyone who has ever sat inside a Jazz knows how big the car feels when you’re in it. All we needed to do was make this point in a way that would stand out from the infinite noise of the internet.

Enlisting the help of our favourite internet friends – hipsters, ninjas, massive bodybuilders and ur boy Bangs – we set out to find out exactly how much you can pack into a Jazz. Jumping on internet memes before they become hackneyed clichés is always a challenge, but we’re pretty sure we pulled it off. Check the videos out and tell us what you think.

The mad scientist’s name is Rodney. He is a legendary bro. Turns out in his spare time he is a microbiologist and some kind of stamp collector. And he has a clipboard fetish. Working with director and comedian Dan Ilic (of “Don’t be a dickhead” and Hungry Beast” fame) and production company DFTS (of Pedestrian.tv fame) was ridiculously fun.

The videos set out to introduce the campaign, as well as driving the audience to enter a competition to win the beautiful, blue, top of the range Jazz from the shoot. It’s in almost perfect condition except for some ninja related injuries and a few Mystic Tan stains from the bodybuilders.

All you need to do to enter the comp is to tell us what YOU would like to see packed into a Jazz. The entry with the most votes at the end wins the Jazz. Pretty simple - it’s all part of the evil plan to encourage your friends to clog up your social network feeds with our branded messages.

With very little media spend behind the campaign, we’re hoping that y’all find it as funny as we do. SHARE IT WITH YOUR FRIENDS!

K thx cu bai.

(visit http://www.honda.com.au/jazzpacking to enter the competition for yourself, and make sure you check out the vids)

reblogged from dtdigital

Y’all know how much I love hipsters. So when the opportunity came up to put a bunch of hipsters in a Honda ad, there was no resisting it.

I’M IN UR ADS MESSIN WIT UR MEMEZ!

David Horvitz (via nevver, somethingchanged)

reblogged from somethingchanged

Brilliant TV spot by STW agency Assignment Group. Making of here.

Stunning short film by Ogilvy & Mather Hong Kong for Shangri La.

So let us talk then about wisdom. It is an old saying, but true nonetheless, that the wise person is certain of little but his or her ignorance. A wise man is wise enough to know what he does not know. He believes the world is too mulitfarious, changeable, and miraculous a place to put much trust in feeble humanity’s ability to comprehend and control it as we would wish. Therefore, a wise man counsels caution, and encourages us to pay attention to our ignorance—what we do not and cannot know—as we make our way through life. My favourite investment banker, The Epicurean Dealmaker, dissects Peggy Noonan’s latest crazed WSJ rant in his post “It’s All How You Look At It”

Back in 2004, Steven Levitt asked ‘Why do crack dealers still live with their moms?’. One of the most fascinating (and entertaining) TED talks of all time.